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Publications in Marketing

The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal

European Journal of Marketing
Marketing
2019English

The Value Co-Destruction Process: A Customer Resource Perspective

European Journal of Marketing
Marketing
2013English

Corrigendum: Rivalries and Sponsor Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship–related Advertising Messages

Journal of Marketing Communications
MarketingInternational ManagementBusiness
2013English

System Dynamics for Corporate Business Model Innovation

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2019English

Old and New: Politics and Administration

Administration and Society
MarketingSociologyPolitical SciencePublic Administration
2018English

From the Editor

Administration and Society
MarketingSociologyPolitical SciencePublic Administration
2017English

Editorial 22/1

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2012English

The Diversity of Advertising Formats and the Need to Revisit the Empirical Bases of IMC

Journal of Marketing Communications
MarketingInternational ManagementBusiness
2017English

Communicating CSR Practices – Role of Internationalization of Emerging Market Firms

Journal of Marketing Communications
MarketingInternational ManagementBusiness
2016English

Idol Attachment and Human Brand Loyalty

European Journal of Marketing
Marketing
2015English

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