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Publications in Marketing

The Socio-Materiality of Parental Style

European Journal of Marketing
Marketing
2016English

Don’t You (Forget About Me)

European Journal of Marketing
Marketing
2020English

Editorial

Journal of Marketing Communications
MarketingInternational ManagementBusiness
2017English

Data-Driven Innovations in Electronic Markets

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2018English

When Does Metric Use Matter Less?

European Journal of Marketing
Marketing
2015English

The Dynamics of Entry for Digital Platforms in Two-Sided Markets: A Multi-Case Study

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2020English

The DSR Grid: Six Core Dimensions for Effectively Planning and Communicating Design Science Research Projects

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2019English

FinTech and the Transformation of the Financial Industry

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2018English

Value-In-Acquisition: An Institutional View

European Journal of Marketing
Marketing
2019English

Friend-Zone With Benefits: The Parasocial Advertising of Kim Kardashian

Journal of Marketing Communications
MarketingInternational ManagementBusiness
2012English

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