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Publications in Marketing
Political Brand Identity: An Examination of the Complexities of Conservative Brand and Internal Market Engagement During the 2010 UK General Election Campaign
Journal of Marketing Communications
Marketing
International Management
Business
Why External Witnesses Report Organizational Misconduct to Inspectorates: A Comparative Case Study in Three Inspectorates
Administration and Society
Marketing
Sociology
Political Science
Public Administration
The Effects of Two-Way Communication and Chat Service Usage on Consumer Attitudes in the E-Commerce Retailing Sector
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
Cloud Computing in Industrial SMEs: Identification of the Barriers to Its Adoption and Effects of Its Application
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
Electronic Markets and the Future Internet: From Clouds to Semantics
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
Consequences of Customer Engagement Behavior: When Negative Facebook Posts Have Positive Effects
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
Correction To: On the Move Towards Customer-Centric Business Models in the Automotive Industry - A Conceptual Reference Framework of Shared Automotive Service Systems
Electronic Markets
Business
Marketing
Economics
International Management
Computer Science Applications
Innovation
Management of Technology
Econometrics
Store Managers – The Seismographs in Shopping Centres
European Journal of Marketing
Marketing
The Corporate Identity, Total Corporate Communications, Stakeholders’ Attributed Identities, Identifications and Behaviours Continuum
European Journal of Marketing
Marketing
Signaling Effects and the Role of Culture: Movies in International Auxiliary Channels
European Journal of Marketing
Marketing
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