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Publications in Marketing

The Interplay Between Market Intelligence Activities and Sales Strategy as Drivers of Performance in Foreign Markets

European Journal of Marketing
Marketing
2019English

Alternative Explanations of Online Repurchasing Behavioral Intentions

European Journal of Marketing
Marketing
2010English

The Italian Breakfast: Mulino Bianco and the Advent of a Family Practice (1971-1995)

European Journal of Marketing
Marketing
2018English

Just Ng It: Theorising Integrated Marketing Communications (IMC) Practices

European Journal of Marketing
Marketing
2017English

Critically Divided?

European Journal of Marketing
Marketing
2010English

Brand Extension Similarity Can Backfire When You Look for Something Specific

European Journal of Marketing
Marketing
2017English

How Affordances of Chatbots Cross the Chasm Between Social and Traditional Enterprise Systems

Electronic Markets
BusinessMarketingEconomicsInternational ManagementComputer Science ApplicationsInnovationManagement of TechnologyEconometrics
2019English

Editors’ Corner: The “Work-Ready” Marketing Graduate

Journal of Marketing Education
MarketingEducation
2017English

Siblings as Socialization Agents

European Journal of Marketing
Marketing
2015English

B2B Service Brand Identity and Brand Performance

European Journal of Marketing
Marketing
2015English

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