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Publications in Marketing

A Comparison of Approaches to Advertising Measurement: Evidence From Big Field Experiments at Facebook

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2019English

Editorial Board

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2018English

Positive Effects of Negative Publicity: When Negative Reviews Increase Sales

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2010English

Target the Ego or Target the Group: Evidence From a Randomized Experiment in Proactive Churn Management

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2018English

Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2014English

Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2017English

Focus on Authors

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2020English

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2012English

A Dynamic Model of Repositioning

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2018English

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2011English

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