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Publications in Marketing

Brand Extensions

Journal of Fashion Marketing and Management

International Management

English

Effects of Multi-Brand Company’s CSR Activities on Purchase Intention Through a Mediating Role of Corporate Image and Brand Image

Journal of Fashion Marketing and Management

International Management

English

Relationship Between Sustainability and Risk Management in Fashion Supply Chains

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English

Marketing to Liminal Consumers

Journal of Macromarketing

English

Buy Online Collect In-Store: Exploring Grocery Click&collect Using a National Case Study

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English

In This Issue

Journal of Macromarketing

English

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

Journal of Macromarketing

English

Facebook: A Blessing or a Curse for Grocery Stores?

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English

Retail Services Efficiency: Impact of Country-Specific Factors

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English

Baby Boomers' Reasons for Choosing Specific Food Shops

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English