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Publications in Marketing

A Discussion Framework of Store Image and Patronage: A Literature Review

International Journal of Retail and Distribution Management

Hospitality Management

International Management

English

Abstracts From the 2013 Macromarketing Conference

Journal of Macromarketing

English

Has Advertising Lost Its Meaning? Views of UK and US Millennials

Journal of Promotion Management

English

The Influence of Rituals on Luxury Product Consumption: Implications for Brands

Journal of Brand Management

English

Account Manager Turnover and the Influence of Context: An Exploratory Study

Journal of Business and Industrial Marketing

International Management

English

Guest Editorial

Journal of Business and Industrial Marketing

International Management

English

Luxury and Counterfeiting: Issues, Challenges and Prospects

Journal of Brand Management

English

Interactional and Procedural Practices in Managing Coopetitive Tensions

Journal of Business and Industrial Marketing

International Management

English

Consumer Brand Relationships

Journal of Brand Management

English

YouTube Usage by Spanish Tourist Destinations as a Tool to Communicate Their Identities and Brands

Journal of Brand Management

English