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Publications in Marketing

The Incidence of Incentives for T-Commerce Acceptance: Improving Television as a Distribution Channel

Journal of Business and Industrial Marketing

International Management

English

Editorial

Journal of Business and Industrial Marketing

International Management

English

When Is Brand Orientation a Useful Strategic Posture?

Journal of Brand Management

English

Let Us Go Shopping: Exploring Northwest Chinese Consumers' Shopping Experiences

International Journal of Consumer Studies

Applied Psychology

Occupational Health

English

The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image

Journal of Brand Management

English

Formal and Informal Scenario-Planning in Strategic Decision-Making: An Assessment of Corporate Reasoning

Journal of Business and Industrial Marketing

International Management

English

Organic Food Consumers' Trade-Offs Between Local or Imported, Conventional or Organic Products: A Qualitative Study in Shanghai

International Journal of Consumer Studies

Applied Psychology

Occupational Health

English

International Sport Marketing: Practical and Future Research Implications

Journal of Business and Industrial Marketing

International Management

English

New Knowledge Impacts on Designing Implementable Innovative Realities

Journal of Promotion Management

English

Types of Embedded Ties in Buyer-Supplier Relationships and Their Combined Effects on Innovation Performance

Journal of Business and Industrial Marketing

International Management

English