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Publications in Marketing

Conscientious Brands Editorial

Journal of Brand Management

English

Guest Editorial

Journal of Business and Industrial Marketing

International Management

English

Older Consumers’ Perceptions of Functional Foods and Non-Edible Health-Enhancing Innovations

International Journal of Consumer Studies

Applied Psychology

Occupational Health

English

Family Business Internationalisation and Networks: Emerging Pathways

Journal of Business and Industrial Marketing

International Management

English

Issue Information

International Journal of Consumer Studies

Applied Psychology

Occupational Health

English

The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

Journal of Brand Management

English

Service Innovation in Product-Centric Firms: A Multidimensional Business Model Perspective

Journal of Business and Industrial Marketing

International Management

English

Guest Editorial

Journal of Business and Industrial Marketing

International Management

English

Value Appropriation in Business Exchange – Literature Review and Future Research Opportunities

Journal of Business and Industrial Marketing

International Management

English

The Impact of Step-Down Line Extension on Consumer-Brand Relationships: A Risky Strategy for Luxury Brands

Journal of Brand Management

English