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Publications in Marketing

Identifying the Resource Conditions That Maximize the Relationship Between Ambidexterity and New Product Performance

Journal of Business and Industrial Marketing

International Management

English

Examining Consumer Risk Perceptions of Prototypical Brands Versus Me-Too Brands

Journal of Promotion Management

English

Editorial

Journal of Brand Management

English

Corporate Branding in a Turbulent Environment

Journal of Brand Management

English

Issue Information

International Journal of Consumer Studies

Applied Psychology

Occupational Health

English

Digital and Virtual World Research on Brands and Marketing Development

Journal of Brand Management

English

Top Management Commitment and Involvement and Their Link to Key Account Management Effectiveness

Journal of Business and Industrial Marketing

International Management

English

Correction To: Ertz M., Et Al. Towards Multilife Marketing: How Goods Multiple Lives Practices Create Value for Consumers

Journal of Promotion Management

English

Service Spotlights

Service Science

International Management

Management Science

Operations Research

English

Consistency and Change in Political Marketing

Journal of Political Marketing

Political Science

English