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Publications in Marketing
Metamodel for Service Analysis and Design Based on an Operational View of Service and Service Systems
Service Science
Business
Marketing
International Management
Simulation
Management Science
Modeling
Operations Research
Empowering or Misleading? Online Health Information Provision Challenges
Marketing Intelligence and Planning
Marketing
Understanding Consumers’ Inferences From Price and Nonprice Information in the Online Lodging Purchase Decision
Service Science
Business
Marketing
International Management
Simulation
Management Science
Modeling
Operations Research
Understanding Customer Value in Technology-Enabled Services: A Numerical Taxonomy Based on Usage and Utility
Service Science
Business
Marketing
International Management
Simulation
Management Science
Modeling
Operations Research
Editorial—Service Science2.0
Service Science
Business
Marketing
International Management
Simulation
Management Science
Modeling
Operations Research
DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-Creation
Journal of Marketing Theory and Practice
Marketing
From Electronic WOM to Social eWOM: Bridging the Trust Deficit
Journal of Marketing Theory and Practice
Marketing
Budapest Political Communication Forum
Journal of Political Marketing
Marketing
Sociology
Political Science
An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants
Journal of Marketing Theory and Practice
Marketing
Manuscript Submission Guidelines
Journal of Marketing Theory and Practice
Marketing
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