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Publications in Marketing

Loyalty Program Activity: Make B2B Customers Buy More

Marketing Intelligence and Planning

English

Division of Labor Between Firms: Business Services, Non-Ownership-Value and the Rise of the Service Economy

Service Science

International Management

Management Science

Operations Research

English

Appreciation to Referees, 2012

Service Science

International Management

Management Science

Operations Research

English

Marketing Planning and Digital Customer Loyalty Data in Small Business

Marketing Intelligence and Planning

English

Editorial Column—Metaphors of Service and the Framing of Service Science

Service Science

International Management

Management Science

Operations Research

English

Manuscript Submission Guidelines

Journal of Marketing Theory and Practice

English

Destination Website Quality, Users’ Attitudes and the Willingness to Participate in Online Co-Creation Experiences

European Journal of Management and Business Economics

Organizational Behavior

Human Resource Management

International Management

Hospitality Management

English

Manuscript Submission Guidelines

Journal of Marketing Theory and Practice

English

The Effect of Strategic Flexibility Configurations on Product Innovation

European Journal of Management and Business Economics

Organizational Behavior

Human Resource Management

International Management

Hospitality Management

English

Introduction—In Search of a New Alignment in Service Research: A Unique Dual-Journal Special Section

Service Science

International Management

Management Science

Operations Research

English