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Publications in Marketing

Re(Focussing) on Behavioural Change: An Examination of the Utility of Hidden Markov Modelling

Journal of Social Marketing

Management of Technology

English

Social Marketing and Social Movements: Creating Inclusive Social Change Coalitions

Journal of Social Marketing

Management of Technology

English

Changing the Lifestyles of Young Adults

Journal of Social Marketing

Management of Technology

English

Social Change Design: Disrupting the Benchmark Template

Journal of Social Marketing

Management of Technology

English

Rethinking Behaviour Change: A Dynamic Approach in Social Marketing

Journal of Social Marketing

Management of Technology

English

Spatial Taste Formation as a Place Marketing Tool: The Case of Live Music Consumption

Journal of Place Management and Development

Hospitality Management

International Management

English

What if the Company’s “Charity of the Year” Is an Organisation That Deals With Severe to Moderate Mental Disability?

Journal of Social Marketing

Management of Technology

English

Enabling the Digital Fashion Consumer Through Fit and Sizing Technology

Journal of Global Fashion Marketing

Cultural Studies

Management of Technology

English

Individuals’ Preference for Multiple Media Use - Underlying Motives.

Qualitative Market Research

English

Consumed by the Real: A Conceptual Framework of Abjective Consumption and Its Freaky Vicissitudes

Qualitative Market Research

English