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Publications in Marketing

Second Life as a Research Environment: Avatar-Based Focus Groups (AFG)

Qualitative Market Research

English

Entrepreneurial Marketing and Born Global Internationalisation in China

Qualitative Market Research

English

The Impact of Consumers’ Positive Online Recommendations on the Omnichannel Webrooming Experience

Spanish Journal of Marketing - ESIC

English

Impact of SMEs Strategy on Loyalty: The Hairdresser Case

Spanish Journal of Marketing - ESIC

English

Omni-Channel Users and Omni-Channel Customers: A Segmentation Analysis Using Distribution Services

Spanish Journal of Marketing - ESIC

English

Understanding Consumer Ethics in China’s Demographic Shift and Social Reforms

Asia Pacific Journal of Marketing and Logistics

International Management

English

Consumer Control, Dependency and Satisfaction With Online Service

Asia Pacific Journal of Marketing and Logistics

International Management

English

What Makes Fashion Consumers “Click”? Generation of eWoM Engagement in Social Media

Asia Pacific Journal of Marketing and Logistics

International Management

English

The Impact of Guanxi, Xinyong and Buyer Collaboration on the Loyalty and Financial Performance of Vegetable Farmers in China

Asia Pacific Journal of Marketing and Logistics

International Management

English

Western Consumers' Understanding of Carbon Offsets and Its Relationship to Behavior

Asia Pacific Journal of Marketing and Logistics

International Management

English