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Publications in Strategy

The Product Service System Lean Design Methodology (PSSLDM)

Journal of Manufacturing Technology Management

Systems Engineering

Manufacturing Engineering

Computer Science Applications

English

Employer Branding: Strategic Implications for Staff Recruitment

Journal of Marketing Management

English

Moving Beyond Fan Typologies: The Impact of Social Integration on Team Loyalty in Football

Journal of Marketing Management

English

A Band Aid on a Gaping Wound: Taylor and Modern Working Practices

New Technology, Work and Employment

Management of Technology

English

‘Is There a Gap in the Market, and Is There a Market in the Gap?’ How Advertising Planning Performs Markets

Journal of Marketing Management

English

Product Service Systems and Supply Network Relationships: An Exploratory Case Study

Journal of Manufacturing Technology Management

Systems Engineering

Manufacturing Engineering

Computer Science Applications

English

Reducing Household Water Consumption: A Social Marketing Approach

Journal of Marketing Management

English

Evaluating Six Sigma Methodology to Improve Logistical Measures of Food Distribution SMEs

Journal of Manufacturing Technology Management

Systems Engineering

Manufacturing Engineering

Computer Science Applications

English

The ‘Polychronicity - Multiple Media Use’ (P-Mmu) Scale: A Multi-Dimensional Scale to Measure Polychronicity in the Context of Multiple Media Use

Journal of Marketing Management

English

Islamic Branding and Marketing: Creating a Global Islamic Business

Journal of Marketing Management

English