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Publications in Strategy

Brand Alignment Across Organisational Boundaries

Journal of Brand Management
MarketingManagementStrategy
2005English

Using Country of Origin in Strategy: The Importance of Context and Strategic Action

Journal of Brand Management
MarketingManagementStrategy
2002English

Unobserved Components in ARCH Models: An Application to Seasonal Adjustment

Journal of Forecasting
StatisticsProbabilityUncertaintySimulationManagement ScienceComputer Science ApplicationsManagementModelingStrategyOperations Research
1996English

Testing for Short Memory in a VARMA Process

Journal of Forecasting
StatisticsProbabilityUncertaintySimulationManagement ScienceComputer Science ApplicationsManagementModelingStrategyOperations Research
1999English

The Quest for Truth

Journal of Brand Management
MarketingManagementStrategy
1994English

Internal Branding: Exploring the Employee's Perspective

Journal of Brand Management
MarketingManagementStrategy
2007English

Editorial: Interactive Electronic Marketing and Brand Management

Journal of Brand Management
MarketingManagementStrategy
2001English

Old Brands, New Brands, Neglected Brands

Journal of Brand Management
MarketingManagementStrategy
1998English

How to Maintain a Brand Properly

Journal of Brand Management
MarketingManagementStrategy
1996English

The Impact of Measurement Errors on ARMA Prediction

Journal of Forecasting
StatisticsProbabilityUncertaintySimulationManagement ScienceComputer Science ApplicationsManagementModelingStrategyOperations Research
1999English

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