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If They Could See Me Now: Immigrants' Use of Prestige Brands to Convey Status

Journal of Consumer Marketing - United Kingdom
doi 10.1108/07363761011052404
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Abstract

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Categories
MarketingInternational ManagementBusiness
Date

June 29, 2010

Authors
Lynn Eunjung KwakJane Z. Sojka
Publisher

Emerald


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