Co-Innovation at Mercadona: A Radically Different and Unique Innovation Model in the Retail Sector

Journal of Business and Retail Management Research- United Kingdom

doi 10.24052/jbrmr/v13is04/art-30

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Date

July 5, 2019

Authors

Miguel Blanco- Callejo

Carmen de Pablos- Heredero

Publisher

Centre for Business and Economic Research

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