(PDF) Relationship Management Amidst OEM Demands for

Relationship Management Amidst OEM Demands for Supplier Price Cuts: A Cross-Industry Study

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

doi 10.1007/978-3-319-29877-1_12

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Abstract

Available in full text

Date

January 1, 2016

Authors

R. Mohan Pisharodi

Ravi Parameswaran

Publisher

Springer International Publishing

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