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Key Prize Promo Rule Changes in New CAP and BCAP Codes

Journal of Direct, Data and Digital Marketing Practice - United Kingdom
doi 10.1057/dddmp.2011.12
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Abstract

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Categories
MarketingManagement of TechnologyInternational ManagementBusinessInnovation
Date

April 1, 2011

Authors
Hannah Willson
Publisher

Springer Science and Business Media LLC


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