The Effectiveness of Humor in Advertising: A Cross-Cultural Study in Germany and Russia

Journal of Euromarketing
doi 10.9768/0020.12.01
Full Text
Abstract

Available in full text

Date
Authors
Publisher

IMDA Press

Related search

A Cross-Cultural Study of Humor Appreciation: Italy and Germany

Humor
LinguisticsSociologyPolitical ScienceLanguagePsychology
1996English

A Cross-Cultural Study of Global Brands Advertising Strategies in Iran

2019English

Type of Humor and Advertising Effectiveness: Study on Indonesian Children Aged 7–12

2020English

Theme of Humor and Advertising Effectiveness on Indonesian Children’s Screens

2020English

The Cross-Cultural Analysis of Australia and Russia

Advances in Public Policy and Administration
2019English

Cross-Cultural Issues on Organizational Dissent and Humor Orientation

Business Communication Research and Practice
2018English

Psychometric Properties of the Human System Audittransformational Leadership Short Scale in Germany and Philippines: A Cross-Cultural Study

Psychologica
2019English

New Research on Cross-Cultural and Cross-National Comparisons in Advertising and Consumer Behavior

Journal of Global Marketing
MarketingInternational ManagementBusiness
2017English

A Cross‐cultural Study Into Peer Evaluations of Women's Leadership Effectiveness

Leadership and Organization Development Journal
Human Resource ManagementAccountingManagementBusinessOrganizational Behavior
2008English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy