An Examination of the Interplay Between Country-Of-Origin, Brand Equity, Brand Preference and Purchase Intention Toward Global Fashion Brands

International Journal of Business Forecasting and Marketing Intelligence
doi 10.1504/ijbfmi.2018.088628
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Inderscience Publishers

Related search

Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

Journal of Business Economics and Management
AccountingManagementEconomicsEconometricsBusiness
2017English

Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention

2019English

Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention

Journal of Business Research
Marketing
2018English

Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity

Journal of Business and Management Sciences
2019English

An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015English

Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation

2015English

The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia

Mediterranean Journal of Social Sciences
2015English

The Impact of Brand Awareness and Country of Origin on Purchase Intention With Mediation of Self Congruity on Chinese Brand Automotive Products Wuling

Petra International Journal of Business Studies
2018English

Finding Congruence Between Sensation Seeking, Brand Personality and Purchase Intention

International Journal of Green Computing
2012English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy