(PDF) Shopping Drivers of Generational Cohorts: A

Shopping Drivers of Generational Cohorts: A Comparison Between Night Market and Wet Market Formats for Fresh Fruit and Vegetable Purchase in Malaysia

Australasian Marketing Journal - Australia

doi 10.1016/j.ausmj.2016.05.002

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Date

May 1, 2016

Authors

Abdullahi Auwal Gindi

Amin Mahir Abdullah

Mohd Mansor Ismail

Nolila Mohd Nawi

Publisher

Elsevier BV

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