Amanote Research

Amanote Research

    RegisterSign In

A Multimodal Approach to the Analysis of Gender Stereotypes in Contemporary British TV Commercials: “Women and Men at Work”

Poznan Studies in Contemporary Linguistics - Poland
doi 10.1515/psicl-2018-0008
Full Text
Open PDF
Abstract

Available in full text

Categories
LinguisticsLanguage
Date

June 26, 2018

Authors
Milagros Del Saz Rubio
Publisher

Walter de Gruyter GmbH


Related search

Multimodal Metaphor in Ten Dutch TV Commercials

Public Journal of Semiotics
2007English

Gender Contract in Online Commercials in Japan: A Critical Investigation of the Contemporary Discourse on the Work-Life Balance

Sotsiologicheskoe Obozrenie
Social Sciences
2018English

A Content Analysis of Appeals in Food and Beverage TV Commercials

Journal of Media Research
2019English

Leveraging the Social Role of Dad to Change Gender Stereotypes of Men

Personality and Social Psychology Bulletin
Social Psychology
2018English

Gender Management and Behavioural Outcomes of Women at Work

International Journal of Management Studies
2018English

A Legal Framework of the Right to Work for Men and Women

Pravo - teorija i praksa
2020English

The Conflation of Health and Beauty in Advertising: A Critical Multimodal Discourse Analysis of Three Television Commercials

English

Optimal Timing of TV Commercials: Symmetrical Model

SSRN Electronic Journal
2002English

Emotions, Attitudes and Memorability Associated With TV Commercials

Journal of Targeting, Measurement and Analysis for Marketing
2009English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2026 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy