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Effective Forms of Market Orientation Across the Business Cycle: A Longitudinal Analysis of Business-To-Business Firms

Industrial Marketing Management - Netherlands
doi 10.1016/j.indmarman.2015.05.012
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Abstract

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Categories
Marketing
Date

January 1, 2016

Authors
Johanna FrösénMatti JaakkolaIya ChurakovaHenrikki Tikkanen
Publisher

Elsevier BV


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