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Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Marketing Science - United States
doi 10.1287/mksc.18.3.247
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Abstract

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Categories
MarketingEconomicsInternational ManagementBusinessEconometrics
Date

August 1, 1999

Authors
Randolph E. BucklinSunil Gupta
Publisher

Institute for Operations Research and the Management Sciences (INFORMS)


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