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Holy Cow!Wait ’til Next Year! A Closer Look at the Brand Loyalty of Chicago Cubs Baseball Fans

Journal of Consumer Marketing - United Kingdom
doi 10.1108/07363760110392976
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Abstract

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Categories
MarketingInternational ManagementBusiness
Date

June 1, 2001

Authors
Dennis N. BristowRichard J. Sebastian
Publisher

Emerald


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