Context and Antecedents of Information Utility at the R&d/Marketing Interface

Management Science- United States

doi 10.1287/mnsc.42.11.1592

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Abstract

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Management Science

Operations Research

Date

November 1, 1996

Authors

Rudy K. Moenaert

William E. Souder

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

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