Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

Journal of Consumer Behaviour - United States
doi 10.1002/cb.1372
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Wiley

Related search

The Impact of Social Influence on the Perceived Helpfulness of Online Consumer Reviews

European Journal of Marketing
Marketing
2018English

A Novel Approach to Predict the Helpfulness of Online Reviews

2020English

An Investigation of Online Review Helpfulness Based on Movie Reviews

African Journal of Business Management
2014English

Feature Selection for Helpfulness Prediction of Online Product Reviews: An Empirical Study

PLoS ONE
Multidisciplinary
2019English

The Effect of Online Reviews on Consumer Cognitive Dissonance

Transactions of Japan Society of Kansei Engineering
2018English

Consumer Experiences With Online Consumer Reviews: A Phenomenological Exploration

2015English

Good Practice Guide on Online Consumer Ratings and Reviews

OECD Digital Economy Papers
2019English

Do Online Reviews Reflect a Product's True Perceived Quality? - An Investigation of Online Movie Reviews Across Cultures

2010English

An Exploration of Consumer Expectations in Video-Based Online Reviews

English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy