Customer Relationship Management (CRM) as an Innovative Element of Direct Marketing and Its Impact on Market Performance. A Strategy to Personalize Market Massification Creating a Change in the Culture of Management With the Client: A Focus to Increase C
International Business & Economics Research Journal (IBER)
doi 10.19030/iber.v6i5.3366
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Date
February 16, 2011
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Publisher
Clute Institute