Sponsorship Congruity and Attitude Towards Advertising in Music Festivals: The Role of Trust and Social Media Engagement

doi 10.33965/wbc2019_201908l037
Full Text
Abstract

Available in full text

Date
Authors
Publisher

IADIS Press

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy