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The Levers of Engagement: An Exploration of Governance in an Online Brand Community

Journal of Brand Management - United Kingdom
doi 10.1057/s41262-018-0132-2
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Abstract

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Categories
MarketingManagementStrategy
Date

July 27, 2018

Authors
Tony CooperConstantino StavrosAngela R. Dobele
Publisher

Springer Science and Business Media LLC


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