Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia

Jurnal Manajemen Bisnis dan Kewirausahaan

doi 10.24912/jmbk.v2i6.4906

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Universitas Tarumanagara

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