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Transference or Severance: An Exploratory Study on Brand Relationship Quality of China’s Time-Honored Brands Based on Intergenerational Influence
Frontiers of Business Research in China
- Singapore
doi 10.1007/s11782-008-0030-7
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Categories
Accounting
Management
Public Administration
Business
Date
October 23, 2008
Authors
Jiaxun He
Publisher
Springer Science and Business Media LLC
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