The Luxury Brand Strategy Challenge

Journal of Brand Management- United Kingdom

doi 10.1057/bm.2008.53

Full Text

Abstract

Available in

Categories

Date

March 1, 2009

Authors

Publisher

Springer Science and Business Media LLC

Related search

Exploration on Marketing Strategy of Foreign Luxury Brand in China

International Journal of Information and Education Technology

Computer Science Applications

English

The Impact of Step-Down Line Extension on Consumer-Brand Relationships: A Risky Strategy for Luxury Brands

Journal of Brand Management

English

Luxury Wine Brand Visibility in Social Media: An Exploratory Study

International Journal of Wine Business Research

English

Luxury Brand E Design Gráfico – Dior: Um Estudo De Caso

Portuguese

Challenge Based Integrated Brand Promotions Project

English

Retail Luxury Strategy: Assembling Charisma Through Art and Magic

Journal of Retailing

English

The Millennials Luxury Brand Engagement on Social Media: A Comparative Study of Brazilians and Italians

English

The Importance of Integrating Digital Marketing Within the Sales Strategy of Luxury Brands

English

The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products

European Research Studies Journal

English