The Importance of Integrating Digital Marketing Within the Sales Strategy of Luxury Brands

doi 10.35219/rce2067053212
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Dunarea de Jos University of Galati, Romania Faculty of Economics and Business Administration

Related search

Exploring the Personality of Luxury Fashion Brands

2013English

Selling Luxury Brands in Online Private Sales Multibrand Retailers—An Exploratory Study of Consumers’ Perspective

Chinese Business Review
2018English

In the Lap of Luxury: Consumer Conversation Concerning Online Advertisements of Luxury Brands

South African Journal of Business Management
ManagementInternational ManagementBusinessStrategy
2011English

Exploration on Marketing Strategy of Foreign Luxury Brand in China

International Journal of Information and Education Technology
Computer Science ApplicationsEducation
2020English

Importance of Search Engine Marketing in the Digital World

2018English

The Relationship Between Fast Fashion and Luxury Brands

Global Marketing Strategies for the Promotion of Luxury Goods
2016English

The Importance of Product Positioning and Global Branding for Sustaining Competitive Advantage Within the Companies’ Global Marketing Strategy

Chinese Business Review
2010English

The Impact of Step-Down Line Extension on Consumer-Brand Relationships: A Risky Strategy for Luxury Brands

Journal of Brand Management
MarketingManagementStrategy
2012English

Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy