The Influence of the Cost-To-Serve Methodology on Customer Profitability

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

doi 10.15611/pn.2014.345.04

Full Text

Abstract

Available in

Date

January 1, 2014

Authors

Paweł Wroński

Publisher

Wroclaw University of Economics

Related search

Customer Segments Based on Customer Account Profitability

Journal of Targeting, Measurement and Analysis for Marketing

English

The Influence of Relationship Characters on Switching Cost: The Moderating Role of Customer Characters

American Journal of Industrial and Business Management

English

On the Profitability and Cost of Relationship Lending

Working paper (Federal Reserve Bank of Philadelphia)

English

A Strategic Approach to Building Online Customer Loyalty: Integrating Customer Profitability Tiers

Journal of Consumer Marketing

International Management

English

Cost to Serve of Large Scale Online Systems

Journal of Internet Technology and Secured Transaction

English

Measuring Customer Profitability: The Applicability of Different Concepts in Practice

Ekonomika preduzeca

English

How Commitment, Satisfaction, and Cost Fluctuations Influence Customer Loyalty

GATR Journal of Management and Marketing Review (JMMR)

English

Effective Options for Determining Customer Profitability

International conference KNOWLEDGE-BASED ORGANIZATION

Danish

The Methodology of the Statement of Comprehensive Income and Its Impact on Profitability: The Case of Latvia

Entrepreneurship and Sustainability Issues

International Management

Management of Technology

English