The Influence of Personality Traits and Basic Values on the Acceptance of the Advertising Messages of Female Consumers

Marketing
doi 10.5937/markt1301005m
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Related search

British Consumers' Attitudes and Acceptance of Mobile Advertising

2009English

The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
2020English

Antecedents of SMS Advertising Acceptance Among Young Vietnamese Consumers

Science and Technology Development Journal
2010English

The Influence of Personality Traits on Mobile Phone Application Preferences

Journal of Economics and Behavioral Studies
2012English

INFLUENCE OF PERSONALITY TRAITS ON THE EXPLORATORY BEHAVIOR OF CONSUMERS Study With Reference to Impulsiveness, Self Concept and Ethnocentrism an Empirical Analysis

Archives of Business Research
2015English

The Influence of Personality Traits on Smokers' Affect, Withdrawal and Cessation Intervention Outcome

Addictive Behaviors
MedicineClinical PsychologyPsychiatryMental HealthToxicology
2016English

Research on the Influence of Online Video Bullet-Screen Advertising Marketing on Consumers' Purchasing Intention

2019English

The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers

International Journal of Marketing Studies
2011English

Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?

Journal of Business Ethics
ArtsManagementBusinessHumanitiesEconomicsInternational ManagementAccountingLawEconometrics
2018English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2025 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy