The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
doi 10.31106/jema.v17i1.5298
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Fakultas Ekonomi dan Bisnis Universitas Islam Malang

Related search

The Impact of Advertising Appeals and Advertising Spokespersons on Advertising Attitudes and Purchase Intentions

African Journal of Business Management
2011English

The Influence of Advertising Value on Advertising Attitude and Its Impact on Purchase Intention

2019English

The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention

Journal of Marketing Research and Case Studies
2016English

Determinant Factors of Consumers’ Green Purchase Intention: The Moderating Role of Environmental Advertising

Asian Social Science
ArtsFinanceHumanitiesEconomicsEconometricsSocial Sciences
2015English

The Relationship Between Viral Marketing and Consumer Purchase Intention, the Moderator Role of Brand Image and Age: Evidence From Smartphone Users in North Cyprus

Management Science Letters
AccountingManagementBusiness
2020English

Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

Journal of Business Economics and Management
AccountingManagementEconomicsEconometricsBusiness
2017English

Relationships Between the Advertising Appeal and Behavioral Intention: The Mediating Role of the Attitude Towards Advertising Appeal

SHS Web of Conferences
2017English

Impact of Underdog Narrative Advertising Strategy on Brand Positioning and Customer Purchase Intentions

International Journal of Recent Technology and Engineering
EngineeringManagement of TechnologyInnovation
2019English

The Awareness of Environmentally Friendly Products: The Impact of Green Advertising and Green Brand Image

Management Science Letters
AccountingManagementBusiness
2020English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy