The Logic and Management of 'Digital Co-Op' in Search Advertising

SSRN Electronic Journal
doi 10.2139/ssrn.3157348
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Elsevier BV

Related search

A Game Theoretic Approach to Coordinate Pricing, Ordering and Co-Op Advertising in Supply Chains With Stochastic Demand

Scientia Iranica
2019English

The Functions of the Narrator in Digital Advertising

Narrative Advertising Models and Conceptualization in the Digital Age
2017English

The Impact of Consumer Search Behavior on Search Advertising in the Hotel Industry

Advances in Hospitality, Tourism, and the Services Industry
English

Towards Personalized Advertising in Sponsored Search

2009English

Proof Search in Lax Logic

Mathematical Structures in Computer Science
MathematicsComputer Science Applications
2001English

Co-Optimization of Production Capacity and Advertising

The Problems of Economy
2019English

Direct-To-Consumer Advertising and Online Search

2016English

Direct-To-Consumer Advertising and Online Search

SSRN Electronic Journal
2016English

Optimizing Budget Constrained Spend in Search Advertising

2013English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2025 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy