Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

International Journal of Marketing Studies
doi 10.5539/ijms.v9n4p76
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Canadian Center of Science and Education

Related search

Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs Counterfeits of Luxury Brands

Journal of Business Research
Marketing
2016English

The Effect of Packaging on Perceived Quality and Purchase Intention of Made-In-Ghana Brands

2019English

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

International Business Research
2018English

Effect of Social Media Marketing Practices of Personal Care Brands on Consumer Purchase Intention

International Journal of Recent Technology and Engineering
EngineeringManagement of TechnologyInnovation
2019English

Perceived Job Autonomy and Turnover Intention: The Moderating Role of Perceived Supervisor Support

European Journal of Work and Organizational Psychology
Human Resource ManagementApplied PsychologyOrganizational Behavior
2013English

Determinant Factors of Consumers’ Green Purchase Intention: The Moderating Role of Environmental Advertising

Asian Social Science
ArtsFinanceHumanitiesEconomicsEconometricsSocial Sciences
2015English

The Impact of Seniors’ Health Food Product Knowledge on the Perceived Value and Purchase Intention

Revista de Cercetare si Interventie Sociala
Social PsychologySociologyHealthPolitical Science
2019English

The Actual Purchase of Herbal Products in Malaysia: The Moderating Effect of Perceived Benefit

2016English

The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C E-Commerce Web Sites

Business and Economics Research Journal
2020English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy