Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs Counterfeits of Luxury Brands

Journal of Business Research- Netherlands

doi 10.1016/j.jbusres.2016.05.003

Full Text

Abstract

Available in

Categories

Date

December 1, 2016

Authors

Hans Ruediger Kaufmann

Dan Alex Petrovici

Cid Gonçalves Filho

Publisher

Elsevier BV

Related search

Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

International Journal of Marketing Studies

English

Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity

Journal of Business and Management Sciences

English

An Examination of the Interplay Between Country-Of-Origin, Brand Equity, Brand Preference and Purchase Intention Toward Global Fashion Brands

International Journal of Business Forecasting and Marketing Intelligence

English

Impact of Buying Counterfeit Brands on the Brand Image of Original Brands

Asia Proceedings of Social Sciences

English

Factors Influencing Attitudes and Purchase Intention of Fashion Counterfeits Among Batswana College Students

Journal of Business Theory and Practice

English

Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

Journal of Business Economics and Management

English

Identifying Factors Related to Luxury Brands’ International Market Selection

English

Impact of Social Media Marketing on Customer Purchase Intention: In the Case of the Gobi, Mongolian Cashmere Brand

International Journal of Business Management and Economic Review

English

Effectiveness of Social Media Marketing on Customer Purchase Intention

International Journal of Innovative Technology and Exploring Engineering

Mechanics of Materials

Electronic Engineering

Structural Engineering

Computer Science

English