(PDF) Identifying Moderators of Brand Attachment for

Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs Counterfeits of Luxury Brands

Journal of Business Research - Netherlands

doi 10.1016/j.jbusres.2016.05.003

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Date

December 1, 2016

Authors

Hans Ruediger Kaufmann

Dan Alex Petrovici

Cid Gonçalves Filho

Publisher

Elsevier BV

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