Effect of Brand Loyalty on Purchase Intention in Cosmetics Industry

Research in Business and Management
doi 10.5296/rbm.v5i1.12704
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Macrothink Institute, Inc.

Related search

Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention

Journal of Business Research
Marketing
2018English

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

EMAJ: Emerging Markets Journal
2019English

The Effect of Green Brand on Green Product Purchase Intention in Indonesian Communities

2019English

Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

Journal of Business Economics and Management
AccountingManagementEconomicsEconometricsBusiness
2017English

Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

Eurasian Journal of Business and Economics
2019English

The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective

Journal of Business and Retail Management Research
AccountingManagementBusiness
2019English

The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers

International Journal of Marketing Studies
2011English

The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia

Mediterranean Journal of Social Sciences
2015English

Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention

Jurnal Manajemen Bisnis dan Kewirausahaan
2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy