The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants

Journal of Agricultural & Applied Economics- United States

doi 10.1017/s1074070800000730

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Abstract

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Categories

Biological Sciences

Date

May 1, 2014

Authors

Olga Isengildina-Massa

Carlos E. Carpio

Publisher

Cambridge University Press (CUP)

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