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Publications by Adriano Ayres

Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs Counterfeits of Luxury Brands

Journal of Business Research

English

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Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

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Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity

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An Examination of the Interplay Between Country-Of-Origin, Brand Equity, Brand Preference and Purchase Intention Toward Global Fashion Brands

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Impact of Buying Counterfeit Brands on the Brand Image of Original Brands

Asia Proceedings of Social Sciences

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Factors Influencing Attitudes and Purchase Intention of Fashion Counterfeits Among Batswana College Students

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Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

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Impact of Social Media Marketing on Customer Purchase Intention: In the Case of the Gobi, Mongolian Cashmere Brand

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Identifying Factors Related to Luxury Brands’ International Market Selection

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Effectiveness of Social Media Marketing on Customer Purchase Intention

International Journal of Innovative Technology and Exploring Engineering

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