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Publications by Amitav Chakravarti

Investors’ Reactions to Company Advertisements: The Persuasive Effect of Product-Featuring Ads

European Journal of Marketing

English

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Model Ethnicity and Product Class Involvement : White Americans' Attitude Toward Advertisements Featuring Asian-Indian Models

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The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

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Policing Political Ads: An Analysis of Five Leading Newspapers' Responses to 1992 Political Advertisements

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Women Investors and the Virginia Company in the Early Seventeenth Century

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Stakeholder Reactions to Company Crisis Communication and Causes

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How Women Are Depicted in Ads? A Content Analysis Study With Brazilian Advertisements

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