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Publications by Arcan Nalca

Brand Positioning and Consumer Taste Information

European Journal of Operational Research

Information Systems

Management Science

Computer Science

Operations Research

English

Related publications

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

English

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research

English

Consumer Brand Relationships

Journal of Brand Management

English

Brand Positioning Through Print Advertising

Brand Management in Emerging Markets

English

Pengaruh Brand Positioning Dan Consumption Value Terhadap Consumer Choice Behavior (Studi Pada Pengguna Layanan Data Xl)

Journal of Innovation in Business and Economics

English

Consumer Choice and Preference for Brand Categories

Journal of Marketing Analytics

English

The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies

International Management

Political Science

Social Sciences

English

Local, Global and Glocal Consumer Brand Relationships

Spanish Journal of Marketing - ESIC

English

Jamu Brand Indonesia: Consumer Preferences and Segmentation

Archives of Business Research

English