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Publications by Bharath Ramkumar
Apparel Products From a Country Not Known for Apparel: The Halo Effects of Country Image and Well-Known Product Category
Factors Influencing Consumers' Intention to Engage in International Online Outshopping: A Comparison of US and Indian Consumers' Outshopping Intention at Chinese E-Tailers
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Influential Product Characteristics of Apparel Product Performance as Measured in Profit