Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Carmel Herington

The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers

Journal of Travel Research

Hospitality Management

English

Related publications

Symbolic Consumption of Advertisements for Male Perfumes: Effects of Advertising Appeals and Product Involvement on Advertising Effectiveness

Research in World Economy

Industrial Relations

International Relations

Political Science

English

Brand Positioning Through Print Advertising

Brand Management in Emerging Markets

English

Two Travelers: Didactic Trajectories in Two Late Medieval Dream Visions

Cahiers de recherches médiévales et humanistes

English

Advertising on the Edge: Appeal Effectiveness When Advertising in Extreme Sports

International Journal of Advertising

English

Effectiveness of Advertising Formats in Television

International Journal of Internet Marketing and Advertising

English

Advertising Effectiveness, Measurement Of

English

Nonverbal Communication as a Key Feature of the Nigerian Print Advertising Text

International Journal of Information and Communication Sciences

English

The Role of Advertising in Shaping Children's Preferences of Consumption

Trakia Journal of Sciences

English

An Empirical Investigation of the Association Between Creative Advertising and Advertising Effectiveness in Pakistan

International Journal of Marketing Studies

English