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Publications by Catherine Demangeot

THOUGHT PIECE No Harm Done? Culture-Based Branding and Its Impact on Consumer Vulnerability: A Research Agenda

Social Business
2011English

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Global Consumer Culture and Advertising Research

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An Heretical Consumer Research Perspective on Music, Culture and Heritage

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Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda

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Integrated Marketing Communication and Its Impact on Consumer Behavior

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Broadcasts on American Thought and Culture

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Impact of Job Related Stress on Employee Performance: A Review and Research Agenda

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Developing a Research Agenda for Impact Evaluation in Development

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